What my poster represents is that people should download Tinder because overall, Tinder is mostly a beneficial application that can help the dater find potential dates or mates. I wanted my poster to apply to anyone who’s ever felt alone at parties, doesn’t get along well with people at social events, or just finds it hard in general to meet people in a social gathering or environment. Some people may find social gatherings intimidating, other people may find these events unworthy of their time or effort, and some people may just have bad experiences with meeting people at parties or get-togethers. People that feel like they are lonely, but don’t want to go out looking for love in unwanted places or undesirable places now have a new alternative than just traditional ways of dating or finding love.
One of the main purposes of my poster is to represent my audience’s concealed discomfort and embarrassment with finding potential partners within social functions, parties, etc., and to show them that they are not alone in their anxiety. From the top of my poster, I deem the question ‘So parties aren’t your thing?’ to seize the attention of anyone who empathizes with this issue. The question rightly applies to anyone in general who doesn’t enjoy parties, social gatherings, or any type of social festivities. Following the question is my first photo I put on the poster which is of an image of a girl in a crowded room, the look on her face shows that she is unhappy and is feeling insecure and alone. Her surroundings are dark and gloomy, which represents how intimidating the situation may be for her. Her body language too shows signs of discomfort, for she has her arms hugging her body- which indicates her thoughts of feeling like an outcast and her sensations of anxiety from being in an environment that distresses her. The other people in the room may be laughing and happy, but her posture shows that she is uncomfortable with her situation, and looks as if she’d rather be somewhere else- probably at home. She seems to not be the type of person to be excited about meeting people at parties.
I wanted my poster to be very relatable and to speak with my audience on a personal level. I believe that many people can sympathize with the girl in the first photo, because there will always be people who don’t enjoy going to parties or find that going to parties is counteractive to meeting potential mates. To give off the feeling of secrecy that my audience is not alone in their “hidden embarrassment” in dealing with social events, I colored the background of my poster black to represent privacy and discretion. The black backdrop makes the poster look as if it is directly speaking to an individual, which can provide my audience with a feeling of comfort and confidentiality.
I also wanted my poster to illustrate that Tinder can be much more intimate, comfortable and fun because the user can be sitting at home alone in their room talking to an individual through Tinder rather than being at a crowded and loud obnoxious party. To demonstrate this, I contrasted the first picture with my second picture, which shows two people lying comfortably in their own bed probably alone at home at night. The two people look perfectly happy texting, and from their body language they look much more comfortable and “at home” than the girl in the first picture. The two people also seem to be enjoying a one-on-one conversation via messaging at the comfort of their own home. The photo is white and bright, with no intimidating aspects, which can illustrate that Tinder is not at all an intimidating experience compared to social functions. In fact, Tinder is a lighthearted application and not at all threatening, therefore the bright and light colors perfectly depict what I am trying to convey about Tinder. I contrasted the first photo with the second photo because I know that many people can relate to this situation, where they feel much more comfortable at home rather than at social environments. As well as the vivid picture, I wanted the fonts in my poster to transition from a boring plain font when presenting the first picture to a more appealing and flirty font when presenting the second photo. By doing so, my audience can clearly understand what message my poster is conveying.
Now people can have social interactions not just at parties or social gatherings but also at the comfort of your own home with Tinder. I feel that anyone who feels alone and insecure at social gatherings, or just finds it uncomfortable altogether, will be able to deeply relate with my poster and be interested in downloading Tinder.
First photo retrieved from Maite’s blog.
Second photo retrieved from Google Images.















